Tasked with the difficult job of improving upon the remarkable international commercial success of the previous generation the Rio model, Kia’s engineers and designers have created a Rio family of models which combine European finesse with Korean spice to create a form language that also communicates Latin flair – for a truly global appeal.
With the Rio, Kia has created a car that answers consumer demand for more quality, more choice, and an attractive, exciting design. This car is no evolution of its predecessor, it is a revolution. The bold and distinctive personality of the Rio represents a complete departure from its predecessor and fits perfectly into the revitalised family of Kia products. Viewed head on, the Rio has its own unique interpretation of the Kia corporate grille which is integrated beautifully with the front lamps to create a new twist on the Kia family look. In this latest form, the Kia logo now sits above the grille. Below the grille, the treatment of front bumper and spoiler again shows signs of the Kia design DNA, with its distinctive on-road presence.
To complement the striking exterior styling, The Rio’s interior design has also been transformed, with a clean sophisticated theme. The concept follows the corporate Kia interior philosophy with the characteristic horisontal instrument panel, accentuating the feeling of width and space in the cabin. It is a theme which cleverly combines chic modernity with rationality and achieves a calm timeless quality. The enhanced quality and refinement of interior materials and the attention to detail in fit and finish have been design priorities for the Rio.
For new Rio, an all-new bodyshell was created using a higher percentage of ultra high- strength steel (UHTS) than the third-generation model, enhancing the structure’s strength and rigidity. To improve progressive deformation during a frontal impact special attention was given to strengthening the engine-bay longitudinal side members, the fender apron and the transverse dashboard bulkhead to absorb and disperse forces more effectively. ‘Passive’ safety equipment available will include front airbags for driver and passenger on the 1.2 and 1.4 models with up to six airbags (front, side and curtain) on the 1.4 TEC model. ‘Active’ safety equipment standard on all Rio models include ABS anti-lock braking and EBD.